How is Prezzo supposed to be upmarket?
http://www.northantstelegraph.co.uk/news/local/prezzo-s-opening-looms-in-kettering-1-4317158
It's on par with Pizza Express, Zizzis and Strada. Nice enough for a chain but certainly not upmarket.
And another thing... Isn't the headline a little foreboding by using the term loom?
Here's one definition
"To appear to the mind in a magnified and threatening form"
http://www.thefreedictionary.com/loom
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